Google AdWords Definitions (Infographic)

Have you ever been lost in the midst of a conversation about pay per click? We know the world of PPC advertising can be confusing, so we’ve created a list of Google AdWords definitions to help you navigate through it!

Google AdWords Overview

Google AdWords can help your school reach prospective students and assist with increasing enrollments. Your ad will be displayed to people who are already searching for keywords related to going back to school. Because these people are already searching for services your school can offer, they’re more likely to become a lead. You even get to choose the placement of the ad, deciding on the specific websites and geographical areas it will appear.

Use the PPC glossary below as your roadmap to a better understanding of pay per click terms:

PPC Roadmap