Online Marketing Training for Redirected Movie Cluster

Last week I delivered a training for the crew of one of the greatest recent Lithuanian movies “Redirected”. We discussed key elements how to utilize YouTube as an advertising platform for movie promotion and how to create story-telling with banner campaigns.

It was great to find out that the crew was using most of the best social communication practices before the release of the movie, such as taking shots at the casting scenes and promoting them to the worldwide target audience a year before the movie was even released.

We also discussed how to to utilize retargeting and how to reach different audiences on the platforms that the users were most familiar with. After this training, I believe that should the team decide to release a sequel, their marketing campaigns will be even more engaging worldwide.

Check out the article here.Aurimas Paulius Gircys - Redirected seminaras


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