7 Reasons Why You Should Use Google AdWords

Most of my clients are heavy Google search engine users. Even my dad and mom are 🙂

And still sometimes I see businesses that don’t want to target their customers with related ads but are willing to spend thousands of Euros on ads that run on radio or TV. Why? Because other companies do it this way. This is a wrong approach and this short article will explain why you company should use Google AdWords.

1. The most common answer that is usually given to anyone who asks “Why AdWords” is that this tool can help You target the customer who is actively searching for the product. I’m not talking about the ones who are searching for digital cameras in general. But those who seek for “Nicon 2x7k” are the ones who are willing to purchase this item. Provide them with the best price and You will get your conversion.

2. One non-traditional approach on Google AdWords is to use the ads in order to research the potential headlines for the books or leaflets. Create several ad variations and leave them for couple of days. The ad which will perform the best and will give You the greatest CTR is the one that caught the consumers’ eyes the most. Why would You seek for the designer’s or friend’s opinion on what Your consumer will buy, when You can research it in the matter of several days instead.

3. When You create a radio or TV commercial Your customers are very likely to go online and search more info on the product that You just advertised. Capture them at this point and sell the product to them. Don’t trust to SEO or customers being patent and willing to find your site on page 3 of Google Search. Capture their attention by bidding on keywords that You mentioned in the radio or TV ad.

4. Find out what Your competitors sell or which keyword they buy in order to attract the potential customers. Map the keywords and find out on which keywords no one is bidding on. Bid on those keywords and offer the product that matches the customer expectations. You will be satisfied with the market that You grabbed with zero competition in it.

5. It is super easy to track Your customer – whether he came to Your site from Facebook and bought the product  or from Google AdWords or any other advertising solution. Just use Google Analytics URL Builder to create the links and find out which ads convert the best. At the end, this is what You are interested in.

6. You can schedule the timing in Google AdWords. So if You have special deals on for Monday Lunch, advertise it few hours prior to the event. If You have specials in the evenings, advertise them from 4 to 6 P.M. Make sure that You don’t just target the customer via the location, but also grab his attention exactly the time when he is actively seeking for the product or service.

7. With Google AdWords You can create several ads with dynamic keyword insertion and use those ads as templates to grab the attention of the customers that search for particular string of keywords on Google. Your ads will grab their attention and will help You convert. Why would You create 50 different ads for 50 products when You can create 10 for the product groups and let the DKI do its job for You.

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