How To Use Social Media To Generate Leads

Social media has proven itself to be particularly effective at generating leads, which is good news for marketers, and any business or brand looking to use platforms such as Twitter, Facebook and LinkedIn to attract and acquire new customers.

It takes work, and it takes time, but the effort definitely pays off: 34 percent of marketers say that they have generated leads using Twitter, and 20 percent have gone on to close that deal.

Impressive as those statistics are, Twitter’s numbers pale in comparison to Facebook. More than three-quarters (77 percent) of B2C marketers say that they have acquired a customer through Facebook, and 83 percent now say that the social network is critical or important to their business. And with good reason: Facebook is the leading source of referred social media traffic to websites.

But don’t forget LinkedIn, particularly for B2B customer acquisition. Used correctly, LinkedIn has proven itself to be 277 percent more effective at generating relevant leads than Facebook or Twitter, and 77 percent of B2B marketers say that they have acquired a customer through LinkedIn.



5 Reasons Why Social Media Won’t Consolidate

“I wish there was just this one-stop tool for all things social.”

“There is no one good tool.”

Talk to the head of social media at any Fortune 500 company, and you’re likely to hear comments like these.  “The critical mass of consumers is on Facebook, Twitter and Pinterest, but there is a whole other range of networks with different types of content, and it a huge challenge for brands to engage there, too.” Coke’s Moreno said. “The long tail of networks is starting to be very important.” “The question is, how do you let customers get the content they want from you in the place where they want it?” Now, if you want to get your post to the people who want the brand then you have to pay premiums to do it. Ideally you are able to get this content to individuals, but it’s about how efficiently you can get your content to the people who follow your brand.” But there are good reasons to doubt that the proliferation of social media software and platforms will give way to integration. Among them:

Low barriers to entry: If I want to sell you my new financial software platform, I’ve got to dummy up some data for that demo, with enough quantity to convince you that I can support an enterprise of your magnitude. But with a social platform, I can aggregate much of your social data as easily as you can, simply by pulling in your social mentions across platforms. That makes it easy for me to show you exactly how my platform will work in tracking your social universe…and significantly reduces the competitive barriers to later entry.

Ease of migration: Barrier to migration is similarly low. Yes, there are always costs associated with changing platforms (especially in terms of the learning curve of your employees). But unlike ERP or database migration, changing social platforms often requires no data migration, but simply the effort to move a bunch of keyword searches and social network authentications.

Fragmented needs: Social media tools are fragmented in part because businesses’ social media needs are fragmented. You’ve got marketing people trying to push out campaigns, customer relations people trying to say on top of customer issues, business analysts trying to gather appropriate metrics, human resources teams trying to recruit off of social…and that’s just the tip of the social iceberg. Any integrated tool is likely to represent an imperfect compromise between these units’ very different needs.

Consumer demand: You don’t need your customers’ buy-in to push different divisions of your company onto the same ERP system. But your customers, not your staff, decide which social networks they’ll use…and you’ll have to go there to meet them. So far, consumers (goaded by the tech and business press) seem prepared to embrace at least one new social platform a year (this year, it’s Vine…last year, it was Pinterest). Enterprise social media managers must prepare to do the same.

“Startup” mentality: The reliable emergence of a new platform or two each year means that working in social media will continue to attract people who have not just a tolerance for novelty, but a hunger for it. These are the kind of people who will happily sign up for a dozen new social web platforms or services each month, just to see what they’re about (I’ll raise my hand if you will). Toscano called this a “startup mentality” — a willingness to “use a combination of tools, and use new tools as they pop up.”


Use Social Media in Your Next Presentation



Social media has changed how presentations work. Your audience can have conversations while you’re talking and project your words far beyond the room. It’s your job to participate in these discussions and gain people’s trust. Here’s how:

  • Provide a channel. Create a Twitter #hashtag for your presentation and invite audience members to use it to chat about your message. Encourage social-media discussion before, during, and after your presentation; display your #hashtag on an introductory slide.
  • Ask for their input. Try presenting a partially developed idea and asking people to help you refine it through social channels. Engaging them in this way focuses their activity on contributing to your presentation, not criticizing it.

What Is The Best Way To Get a Job In Social Media?

First of all, you should start with practicing it yourself. Try blogging or podcasting. You will soon build your audience.
Follow the companies where you want to work. They might follow you back and some will notice how great the job is that you’re doing.
Find out what you Klout score is. Follow the instructions to raise it.
Join the discussion groups on LinkedIn. Actively participate by posting quality answers or comments.
Find out who the key influencers in your industry are. Follow them and their followers. You will soon be among “creme-de-la-creme”
TBH this is my tactics. And so far it works.

Top Social Media Management Tools

I looked at a number of tools to do it all (manage, monitor, and report) on all platforms and that is not easy to find. Some are stronger in different areas with promise to get better in other areas. In general use mix of tools. Buffer for scheduling when I share websites that I find interesting, Moz (including Followerwonk) for tracking followers & mention and Hootsuite for scheduling my own tweets and post.

Hootsuite – this is one of the best known social media management tools out there. The creators have made a lot of strides in providing support for multiple platforms at a very reasonable price. Its main limitation is the message editor/composer is really geared more for tweets and short posts. Writing a blog post, while supported, is a terrible user experience with very limited formatting capabilities. It has probably the best live monitoring capabilities with its highly configurable panels. Overall the tool can be used also for free and if you are a social media professional, you should give Hootsuite a try.

Sendible – has the widest support for social media applications. It also has a decent editor/composer for both short messages and the longer blog posts with media integration (pictures, video, etc.). The interface is not the prettiest but is adequate and the analytics are not as strong as Sprout but also adequate.

Social Sprout – has the best analytics of the bunch. The main limitations are no posting to blogs, doesn’t support enough social media platforms (only Twitter, Facebook, LinkedIn and just released Google+) and no automated replies to certain messages.

Hubspot is a “all in one” digital marketing tool, besides managing social media it has other useful tools as e-mail marketing, blog tool, call to action tool, analytics reports, smart lists and much more. It is a great tool if your company has enough resources to spend.

Radian6 has a flexible dashboard – it simply enables monitoring all forms of social media with results appearing in real-time, as discovered. Meltwater Buzz is similar to Radian6 without the pricetag. Also has an Engage tool for social publishing and interactions.

Vocus is also a great tool to utilize if you are looking to use social media to generate new leads and business opportunities. Their Buying Signals bring engaged people who are looking for your products and services straight to your doorstep. Strongly recommend taking a demonstration of the tool.

Social Mention will allow you to track and measure who is talking about you, your company, your product, or any topic related to your industry.

In general, the most used social media management tools are Viral Heat, Gremln, Nimble, Social Oomph, Sendible, Sprout Social, Hootsuite, GetResponse, Postling but it looks like Hubspot or Hootsuite are the best ones to manage all your social media in one place.

How Do We Define Social Media?

Social media is about engaging your customers in best possible way

We often say the customer is King; though in digital world there isn’t much face to face contact, always important to make them know how much you appreciate doing business with them online. Social media helps you find and create quality content, build your reputation and develop your brand. All 3 connect to each other in the sense that quality content will drive people to your site, and in so doing will directly influence the visibility and reputation of your brand.

In social media you have to Ideate, Analyze and Strategize

Ideate the entire plan and the workflow for your social media activity. Assign resources with a definite daily task list. Analyze all the conversations, conversions and data that is a result of all your activities. Preferably channel it through a CRM and get standard report that will help you benchmark your performance. Basis your analysis, strategize your next plan of action.

In social media you should start with: who is my audience

What are they searching for on my web site, and or FB page? Is my audience searching by my keywords (SEO) or something else? Are you only engaging with your audience to sell something or looking to have them share their experience using your product. Keep in mind that by having your audience engage on your web page, and or social media channels, you get some good marketing of your product or service.

Social media is Limitless, Absorbing, and Influential

Limitless in that the scope for an audience is essentially as large as the internet itself. Absorbing because once you delve deep into social media and engage with your customers or clients or colleagues, you tend to get hooked. I myself use Hootsuite and Facebook so much more since I started to engage more with my fans. Influential – you can really start to change a person’s thoughts on a company if the person in charge of social media is thoughtful and considerate. On the other hand, those who are terse or ANTI-social risk damaging the company’s reputation; so choosing a Social Media person is quite crucial in building yourself online in my opinion.

Social Media has many tools like Facebook, Twitter, LinkedIn, Google+, You Tube, Blogs, Instagram, Pinterest, Flickr etc. Now depending on your line of business, you decide which SM channel you want to use to reach out to you existing and new customers. Once you’ve determined that and focus on your level of engagement, it will enable you to reach out to MANY customers within a short period of time.

Leveraging SM in your business is like catering for a baby’s needs, and giving much of your time for the baby’s welfare. This will result in positive outcome!