5 Reasons why you might need AdWords

1. Reach your customers at the right time

I want to be found on the first page of Google. You want to be found on the first page of Google. This in many cases means that your potential customers will find you when they are looking for a a company like you, products that you are selling, services or deals.

But in many cases it is hard to achieve this position because there are too many companies like you, the keywords are very popular, or your competitors have a strong online presence.

With Google AdWords you don’t have to wait for SEO results, that are longterm. You can actually get the results today.

2. Reach Your Local Customer

With AdWords you can reach people that are in the right spot. For example, if you are a local business with no interest in advertising somewhere outside of your city, you can easily advertise either in your local city or use geo-targeting and simply target a specific location. An example for this could be a  coffee shop that targets nearby Starbucks locations with their geo-targeted ads.

With AdWords you can target countries around the world, specific areas, or exclude specific areas.

3. Show your message

With adWords you can have ad extensions. These extensions can have reviews, call-outs, phone number extensions, app downloads, landing page site links. All this additional information allows you grab customer attention and it makes it easier for your clients to find out more info about you and contact you.

Including ad extensions does not cost more. In general it increases the CTR (click-through-rate) and this reduces the ad click price.

4. Target, what you want

Keywords let you target people that are looking for specific items or solution. This is the key. The most important part of Adwords. In general it is what AdWords is built on. Keywords allow you target only the relevant people.

If you craft relevant ads and target relevant keywords or phrases, Google will give you a better quality score and will provide you with in general with cheaper site visitors.

This is a great opportunity to acquire customers that are looking for your products. All you need to know are the keywords that your user might use while looking for your products.

5. Retarget

You have seen the banners following you on the web. The great thing is that now it is possible also to use retargeting for search. The so called RLSA technology lets you purchase keywords only for the users who have visited your site previously. This is useful in such cases when you play in a highly competitive market, where you want to target broader keywords for the users that you already know and that know your brand.

Google AdWords Top of Page Ads

Did You know that You can use estimated top page bid column to make sure that You bid enough to get into the top of page ads?

There is also another way to get the top of the page ad slot – flexible bid strategy. Find out more about it here: https://support.google.com/adwords/answer/2979071?hl=en

Google AdWords Definitions (Infographic)

Have you ever been lost in the midst of a conversation about pay per click? We know the world of PPC advertising can be confusing, so we’ve created a list of Google AdWords definitions to help you navigate through it!

Google AdWords Overview

Google AdWords can help your school reach prospective students and assist with increasing enrollments. Your ad will be displayed to people who are already searching for keywords related to going back to school. Because these people are already searching for services your school can offer, they’re more likely to become a lead. You even get to choose the placement of the ad, deciding on the specific websites and geographical areas it will appear.

Use the PPC glossary below as your roadmap to a better understanding of pay per click terms:

PPC Roadmap

7 Reasons Why You Should Use Google AdWords

Most of my clients are heavy Google search engine users. Even my dad and mom are 🙂

And still sometimes I see businesses that don’t want to target their customers with related ads but are willing to spend thousands of Euros on ads that run on radio or TV. Why? Because other companies do it this way. This is a wrong approach and this short article will explain why you company should use Google AdWords.

1. The most common answer that is usually given to anyone who asks “Why AdWords” is that this tool can help You target the customer who is actively searching for the product. I’m not talking about the ones who are searching for digital cameras in general. But those who seek for “Nicon 2x7k” are the ones who are willing to purchase this item. Provide them with the best price and You will get your conversion.

2. One non-traditional approach on Google AdWords is to use the ads in order to research the potential headlines for the books or leaflets. Create several ad variations and leave them for couple of days. The ad which will perform the best and will give You the greatest CTR is the one that caught the consumers’ eyes the most. Why would You seek for the designer’s or friend’s opinion on what Your consumer will buy, when You can research it in the matter of several days instead.

3. When You create a radio or TV commercial Your customers are very likely to go online and search more info on the product that You just advertised. Capture them at this point and sell the product to them. Don’t trust to SEO or customers being patent and willing to find your site on page 3 of Google Search. Capture their attention by bidding on keywords that You mentioned in the radio or TV ad.

4. Find out what Your competitors sell or which keyword they buy in order to attract the potential customers. Map the keywords and find out on which keywords no one is bidding on. Bid on those keywords and offer the product that matches the customer expectations. You will be satisfied with the market that You grabbed with zero competition in it.

5. It is super easy to track Your customer – whether he came to Your site from Facebook and bought the product  or from Google AdWords or any other advertising solution. Just use Google Analytics URL Builder to create the links and find out which ads convert the best. At the end, this is what You are interested in.

6. You can schedule the timing in Google AdWords. So if You have special deals on for Monday Lunch, advertise it few hours prior to the event. If You have specials in the evenings, advertise them from 4 to 6 P.M. Make sure that You don’t just target the customer via the location, but also grab his attention exactly the time when he is actively seeking for the product or service.

7. With Google AdWords You can create several ads with dynamic keyword insertion and use those ads as templates to grab the attention of the customers that search for particular string of keywords on Google. Your ads will grab their attention and will help You convert. Why would You create 50 different ads for 50 products when You can create 10 for the product groups and let the DKI do its job for You.